Corporate Augmented Reality
In collaboration with jxke.co under serial.build to offer creative marketing solutions with Instagram Augmented Reality filters.
BOBABAE with The Bubble Tea Factory
The Bubble Tea Factory
BOBA BAE
Year: 2019
Service: Interactive Beauty Filter
Boba bae is the cute mascot of The Bubble Tea Factory, a pop up museum at Singapore SCAPE that took Singapore by storm from Nov 2019 - Jan 2020.
We took the 2D mascot, rendered it into 3D, and created an interactive bubble tea that users could “drink”. With the filter, they can sip on a virtual bubble tea and interact with Boba Bae, who will fly in and magically fill up the bubble tea once it is finished!
Working closely with the creative team, we developed a filter that would go viral with over 2 million views during the course of the event. Being a part of one of the zones in the museums, users were encouraged to use the filter and share the experience. Through this, users would follow them causing a gigantic spike in their follower count and social media presence.
TAKE THAT TRIP! with Trip.com
TRIP.com
TAKE THAT TRIP!
Year: 2019
Service: Competitive Game Filter
We were engaged to create a filter that players could competitive for a grand prize set out by our clients. We actively participated in creative discussions with the client to create a scale-able AR game where users had to time their facial expressions to the clouds to gain points.
The facial expressions(smile, raising eye brows and kissy face) were indications of what traveling is like; Happiness, Curiosity and Love.
The filter engaged many Singaporeans and gained 50K impressions over 2 runs. We reiterated the User Interface and gave it a Christmas and Chinese New Year themed update.
SEASON OF GIVING with Singapore Sports Hub
CHRISTMAS x SINGAPORE SPORTS HUB
SEASON OF GIVING
Year: 2019
Service: Competitive Game Filter
As part of Singapore Sports Hub’s Season Of Giving campaign, we created a filter that could allow users the joy of realizing the joy of eating Christmas treats and giving back during this festive season!
The filter was used as part of their competition to see who could score the most! It engaged over 25,000 views in 2 weeks. We also rendered their 2D tree and various assets into 3D to bring out the fullest potential of Augmented Reality.
BOTANICAL ART WORLD with BBC & Lucinda Law
BBC Earth, Within Singapore
BOTANICAL ART WORLD
Year: 2019
Service: Beauty Filter
We were approached by Lucinda Law to create an interactive filter that could showcase her work that was commissioned by BBC Earth for the world premiere of their newest blockbuster series: Seven Worlds, One Planet at Gardens by the Bay, Singapore.
The filter stood alongside Lucinda’s gallery of works specifically created for this event in Gardens by the Bay and would engage audiences to live within the works of Lucinda with specifically selected plants that represented the Asia continent.